Business cards are meant to build business relationships with potential customers. Therefore, it should be attractive. If designed correctly, a full-colour business card can achieve this if done the right way. How expensive this printing cost depends on the quality of the paper used, the number of colours used and the number of cards you print.
Have you ever noticed that every colour of business is limited to grey, black, blue and white? Of course, there is a reason. Most existing businesses want to look serious and professional, and according to common wisdom, uniform colours are preferred. If you work in a bank, it is prudent not to wear overpriced clothing, but most start-ups should focus more on getting out there and making names than adhering to rules old-fashioned. For business cards, there’s no reason to go standard black and white if you can choose a coloured one and go for edge coloring business cards.
Business cards from NYC that look great can make a big difference. In the acclaimed American film ‘American Psycho’, the main character is almost tense in the boardroom when a co-VP finds a card that looks better than him. Of course, it doesn’t require such a dramatic element, but a nice business card in a nice colour makes it much more prominent in a wallet full of cards. If you have ever been to a business meeting or convention, I will agree. All of us take business cards, but how many of you notice? Edge colouring business cards give a smaller edge than traditional competitors.
When people find out you have tried with your card, they will assume that your business is the result of your creativity and commitment. When they see a soft, uninspired business card, they may assume you are soft and restless. It’s amazing what little fonts, colours and graphics can do for first and second impressions. Creating a good, dynamic relationship is at the heart of any business and is only one way.
There is another marketing advantage in preserving coloured business cards, namely brand identity. There’s a reason why the biggest brands in the world always look the same no matter what the medium. The brand and company logo should always be the same. If not, the customer might think it’s weird. It’s like a lack of a clean and tidy office or shopping centre. I don’t want to enlarge or manipulate the logo or have the colour black and white. Branding is even more important for small businesses.
We hope your card is used for every use, it must be strong. With cheap cardboard or thin paper-based products, you can place your business cards in the bins throughout the region, not on the billboards in the target area. If your card can’t withstand a healthy amount of wear, it won’t last. This is an area that should not be overlooked. This will make your card stand out and dominate the competition.